How did a rural funeral agency boost its growth with Google advertising?

The case of Trans'Ambulances

+ 303%

visits to the website in 6 months

+ 50%

convoys in 1 year

36570 €

generated by advertising in 6 months

TRANS'AMBULANCES

The stakes :

Actions implemented by Simplifia :

With over 2 billion searches carried out on Google every day, advertising on the search network represents real potential for funeral agencies. Google Ads campaigns allow you to complement your SEO efforts while rapidly gaining online visibility. That's the challenge taken up by Trans'Ambulances, an Aveyron funeral home based in Saint Affrique for 30 years.

Read the testimonial from Dayana BAYLE-BOUET, co-manager of Trans'Ambulances Funeral Parlors, who talks to us about the digital shift her company has undergone, how she supports her families and how she uses Simplifia on a daily basis.

The challenge

Based in the rural area of Saint Affrique in the Aveyron region, Trans'Ambulances funeral directors have chosen to develop their business on the web to boost growth and stand out from the competition. As Dayana explains , "Digital technology is essential for funeral directors. If you'd asked me that question 3 years ago, I probably wouldn't have given you that answer, but now that I've had a lot of experience, I think it's essential. In 2021, we can no longer work as we did before, the population has changed."

"We wanted to innovate, to go further, and even in a rural area, that's very important. At the time, launching on the web was a gamble, because we weren't sure it would work in our sector. It's more than a winning bet, given the results."

Dayana BAYLE-BOUET - Trans'Ambulances

As Dayana points out "Before, in rural areas people would stay fixed on one company, today that's no longer the case, they consult online reviews and if you're not visible on the internet they go to your competitor." The first step in the partnership between Simplifia and Trans'Ambulances was the creation of a website (now in 1st position in its catchment area) and the development of the funeral home's local visibility via a Google My Business listing and the collection of customer reviews (4.9/5 32 notices).

In order to rapidly boost the funeral home's visibility and revenues, the second step was to create online advertising campaigns on Google. As Dayana points out, "When Simplifia suggested going one step further, we went for it. Today, when a family is looking for a funeral home, they type directly on the Internet before going there." Indeed, advertising on Google enables us to appear in the first search results in the targeted catchment area.

Find out howhow Simplifia's online advertising campaigns work: https: //simplifiaforbusiness.com/referencement-payant/

Rapidly increase your sales with the web

88% of localized smartphone searches result in a visit or call within 24 hours. By multiplying its online presence and advertising on Google, Trans'Ambulances has rapidly seen its local visibility increase.

"Advertising campaigns on Google allow us to be much more visible, and our local notoriety has also increased. A lot of families are finding us on the Internet, which wasn't the case before - we never thought it would work so well."

Dayana BAYLE-BOUET - Trans'Ambulances

For Trans'Ambulances Funeral Home, the online advertising campaigns helped generate qualified traffic on their website and multiply the number of visits to their agency. " We've noticed a real difference between before and after, with a significant increase in the number of deaths, funerals and calls," explains Dayana.

Since the launch of its online advertising campaigns, Trans'Ambulances has increased its website traffic by 303%. This significant increase in traffic has enabled the Aveyron-based company to significantly boost its sales (+50% in convoys in 1 year).

Launch of Ads campaigns in February 2021

Complete, transparent support

Trans'Ambulances funeral directors can transparently monitor the results of their advertisements from their Simplifia software and during a monthly review with their dedicated project manager.

Each month, we review results and discuss opportunities for growth and adjustments to campaigns. "Simplifia's follow-up is excellent, we're followed from the start, everything is clear and well explained. There's really excellent support, and we're very satisfied" confides Dayana.

I often recommend Simplifia to colleagues. They've always been available to listen and respond quickly. We've already made an impressive leap forward in 1 year.

Ready to digitalize your funeral home with Simplifia? 🚀

Simplifia's aim is to support funeral operators in their digitalization and modernization of their service offering. All our tools and services have been designed, worked on and studied by funeral professionals themselves, in partnership with our technical teams, in order to combine business knowledge and digital expertise.

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