How Inter Funéraire captured 43% more deaths in 1 year
800
website visits per month
+ 43%
of deaths captured in 1 year
65
quotes per month from Google paid advertising campaigns
INTER FUNÉRAIRE
- 24 rue Boltar, 31600 Seysses
- Cécile Pons - Branch Manager
- https://www.interfuneraire.com/
The stakes :
- Simplify and save time when organizing a funeral
- Develop online presence and branch traffic
- Highlighting the quality of Inter Funéraire's services
- Strengthening and improving family satisfaction
Actions implemented by Simplifia :
Open since 2001, the family-run Pompes Funèbres Inter Funéraire organizes all funeral services in and around Seysses (Haute-Garonne). From funeral ceremonies to cremation and burial, from body transport to marble work, the Inter Funéraire team provides families with daily support in their bereavement.
Its skills and know-how enable it to create monuments, vaults and engravings. In addition to these services, it specializes in the maintenance of existing graves for renovation, terracing and refurbishment.
Cécile Pons, branch manager at Inter Funéraire, talks to us about her work, the support she provides to her families and her day-to-day use of Simplifia.
The challenge
Prior to using Simplifia, Inter funéraire used only commercial management software to produce its estimates, orders and invoices. This software was ill-suited to the funeral market and to the way undertakers operate, and had too many limitations.
There was no automation, and each action had to be re-entered throughout the quotation process. This led to a large number of errors and omissions. Organizing the funeral was very time-consuming for the families, and no documents were generated automatically. "We had manually created all the documents in Word and printed them out each time to fill them in by hand." This was a considerable waste of time for the funeral directors, who also had to duplicate the number of documents by the number of specific locations (crematoria, town halls...).
For each family, it took a minimum of two hours to complete an order. The software was not fulfilling its main function, which was to simplify the day-to-day work of funeral professionals, so that they could concentrate on supporting families. "It was the most time-consuming part of our daily routine. Extremely tedious, because we were trying to think of everything, the prices were also not pre-registered so we had to calculate for each item, which made the time even longer for the families."
Under the impetus of Cécile Pons, Inter Funéraire realized that a change was necessary. Inter Funéraire entrusted Simplifia with the task of revolutionizing its digital presence.
What attracted us to Simplifia was the considerable time saved compared with paper, and the day-to-day support provided.
A tool for improving efficiency and focusing on people
In choosing Simplifia, Inter funéraire has opted for a solution adapted to all stages of funeral planning. The information entered is used throughout the construction of the file, from the family's wishes to the production of the convoy, including invoicing and the documents to be printed... without any re-entering.
"We chose Simplifia to save time, to have the right papers automatically filled in by the information we fill in about the power and the deceased. This allows us to have papers that are much clearer, much cleaner and much more presentable to both the family and the town halls."
Thanks to the simplicity of Simplifia funeral software, there are no more oversights! Funeral directors no longer forget to add the various services provided by the funeral agency to the estimate. This in turn increases the agency's sales. Not to mention the fact that you can then print out all the documents needed to organize the funeral.
The Simplifia solution has changed our habits through the simplicity of the convoy planning process, with almost 90% of the quotation done, which saves us precious time in our day-to-day work.
With access to all administrative documents, Inter Funéraire organizes funerals from A to Z in just a few clicks, while complying with all regulations. Interviews with families take less time, allowing funeral advisors to focus on the human aspect rather than the administrative.
"Simplifia funeral software has changed our lives. Today, we need 45 minutes to 1 hour on average for each family. Thanks to Simplifia, we've halved the time it takes to create a quote-order-invoice."
Improve family satisfaction and loyalty through comprehensive funeral services
With families very satisfied with the services provided by the Inter Funéraire teams (140 reviews: 4.8/5), David Courbieres and Cécile Pons decided to go even further by expanding their range of services. Families are no longer alone at this stage, and can now count on Inter Funéraire's services to relieve them of the administrative and care burden. A private and secure Family Space is available on the Haut-Garonne funeral home website for each family.
The Espace Famille provided by Simplifia brings additional satisfaction to families, providing complete support for the funeral before, during and after the death.
Many families now express satisfaction with the support they receive, and have no regrets about paying for this service (post-death administrative procedures, funeral information, full telephone assistance, etc.). This service builds loyalty and takes the burden off families.
This also has an impact on the reputation of the funeral home. The families accompanied by Inter Funéraire know that the funeral directors take care of everything, before, during and after the funeral, even the administrative paperwork. For the funeral directors, it's the assurance of perfect support for bereaved families.
Collecting customer reviews has also been a lever for highlighting the quality of Inter Funéraire's services. This lever, which plays a major role in the local referencing of a website, was developed to enhance the value of family feedback. The software was thus designed to generate an e-mail to the families accompanied, to encourage them to give their opinions and consequently develop the agency's visibility.
As the company continues to grow, Inter Funéraire is counting on Simplifia's support to continue satisfying its customers.
"A very good contact, a very good follow-up, a complete reactivity and a training with Basile and Baptiste in agency to train us to the tool. Today, I still use chat from time to time, even though I've become totally autonomous with the software."
Ready to digitalize your funeral home with Simplifia? 🚀
- Get a demonstration of the solution from your own computer
2020 - Simplifia - All rights reserved
RUBRIQUES